Robots

Client: EY

EY wanted to make people start talking about the future of business transformation and show them as a thought leader in their industry. To do so, we used a DOOH screen and real-time full-body tracking to turn the people into robots; the best way to make them think about the impact machines and AI will have on their futures.

I was part of the concept development while a third party developed the final product that was exhibited at Frankfurt airport.